Meet the Founder
There was never really a backup plan for me.
This has always felt like my path.
As one of two founders of Eatraw, creating this brand came from a deeper need than just starting a business. It came from wanting to do things properly. To build something honest in a space that can often feel overwhelming, confusing or overcomplicated.
Health has always been a huge part of my life. Not just aesthetically, but mentally, emotionally and long term. I have always been drawn to understanding how the body works, how food impacts us and how small daily choices shape how we feel.
That is what led me to study health science. I wanted a more evidence based understanding of wellness, not just trends. That foundation continues to shape everything I do, from the products I choose to stock, to the way I think about creating new ones.
Eatraw was built on that intention. A place where people can trust what they are buying, without having to overthink it. Clean ingredients, thoughtful sourcing and a standard that feels aligned with real health, not just marketing.
But it has not been linear.
There have been a lot of ups and downs behind the scenes. Moments where things felt uncertain, where I questioned whether I was doing the right thing, where the pressure felt like a lot. Building something from the ground up while studying, managing life and trying to stay consistent is not always as effortless as it looks.
I have had to learn how to keep going even when things feel slow. How to trust the process when there is no immediate reward. How to stay focused on the bigger picture instead of getting caught up in short term setbacks.
And that bigger picture has always been clear to me.
I am not just building a store. I am building a wellness empire.
Something that extends beyond products. Something that represents a lifestyle, a standard and a way of living that feels simple, intentional and elevated.
That is where Drinkraw comes in.
Drinkraw is a natural extension of everything Eatraw stands for. Creating a clean, low ingredient hydration drink that actually supports the body without unnecessary additives. It is about raising the standard in a category that needed it.
Every decision, every product and every step forward is done with that same intention. To simplify wellness and make it feel more accessible, more honest and more aligned.
This is still the beginning.
There is so much more to build, refine and create. But everything I am working towards comes back to the same purpose. To do my part in creating a healthier future, and to build something that genuinely helps people feel better in their everyday lives.
And I am committed to seeing it through.
